How we help | Licensing Strategy & Negotiation

The right deal, not the first one on the table.

Commercial strategy around the licence itself. Royalty structures, deal shape and negotiation support, so you get a fair seat at the table and you walk away with the right deal, not the fastest one.

DEALS CLOSED, AND DEALS WALKED AWAY FROM

Momentum is not the same as a good outcome

When an industry partner finally shows real interest, the pull towards signing that contract is enormous. The terms agreed in that moment shape the return for the entire life of the technology, and most of them are very hard to revisit. Slowing down by a few weeks is often the most valuable thing a commercialisation team ever does.

Who it’s for

Built for the moment a deal becomes real

Whether a partner has just appeared or the terms have been moving for months, this is experienced commercial support at the point it counts most.

WHERE WE COME IN

Commercial strategy around the licence, not the legal drafting

The work moves from what you have, to what is already out there, to what a realistic pathway looks like. Due diligence and market assessment test the innovation against the current standard rather than against hope. IP strategy then maps the protection routes that fit the commercial plan, rather than the other way round.

How far each piece goes depends on the innovation and the decision sitting in front of you. Have a chat with us and we will scope it to the question you actually need answered.

What you actually get

Deal-shaped support from someone who has sat in the room

The parts of a negotiation where experience makes the most difference to what you end up signing.

Royalty and fee structure thinking

How to structure the revenue return to suit the innovation and the commercial pathway and strategy.

Deal shape & term structure

Exclusivity, field of use, territory and milestones, and the levers that matter a great deal more than the headline rate.

Negotiation strategy & positioning

What to open with, what to hold, what to trade, and how to keep a position under pressure without losing the relationship.

Reading the other side

What a counterparty’s asks reveal about their real intent, their timeline and the internal constraints they are working around.

Complex & stalled deals

Where terms have gone sideways, momentum has died, or the two parties have stopped speaking the same language entirely.

When to walk away from a deal

The hardest call in the room, made early enough that it is still a choice rather than a loss.

Outcomes

What changes when the deal gets properly worked

The difference clients consistently describe between a deal that got signed and a deal that got worked.

Terms that hold their value

The structure keeps returning across the life of the licence, not just at signature.

Confidence in the room

You know which asks are reasonable, which are theatre, and where your actual leverage sits.

Fewer deals signed under pressure

Timelines get set by the opportunity rather than by whoever is pushing hardest.

Cleaner relationships afterwards

A deal both sides can live with tends to produce a partner who comes back.

An approach the team keeps

What gets learned on this negotiation is available to whoever runs the next one.

FROM THE DEALS WE HAVE WORKED ON

What clients say about how we handle a deal

“Professional & clear”

“Denise from JourneyTech provided us professional and clear direction throughout the commercialisation process and helped us navigate unfamiliar territory with confidence. Her guidance was practicable, understandable, and easy to follow.”

Florian Feirer

Director XaRo Pty Ltd

“Eternally grateful”

“Denise and JourneyTech saw the potential of our product in a completely unknown market space. Denise has worked tirelessly to convert our device from sitting on a shelf to now being sold worldwide. This simply would not have occurred without her knowledge, expertise, and tenacity. We are eternally grateful for her honesty, fairness and trustworthiness.”

Jeremy Young

Incident Management Industries

“Invaluable partner”

Denise (JourneyTech), brings outstanding commercialisation insight and a strong commitment to turning innovations into tangible impact. Her collaborative style, ability to engage both researchers and commercial stakeholders, and drive to deliver outcomes make her an invaluable partner on any project.

jane Banovac

Commercialisation Lead Agriculture Victoria Services

How we help

Six tailored offerings to help your organisation innovate

From the initial conception of an idea, to a licensed product, spinout or industry partnership. JourneyTech will guide you and your team to establish the right pathway for your product or service.

Commercialisation & IP Strategy

Helping you do the groundwork to prepare you for the journey.

EXPLORE COMMERCIALISATION & IP

Tech Transfer Office Support

For organisations with deals arriving faster than the team can work them, ongoing capacity and a helping hand.

Explore TTO support

Mentoring

So the next negotiation does not start from scratch, mentoring leaves the deal experience with your team.

EXPLORE Mentoring

Ready to get started?

Your research deserves a clear path from idea to market, and beyond.

Whether you’re weighing up your first innovation or scoping a long-term partnership, we’d be glad to talk it through. No pitch deck, no committee, just a conversation about what’s possible.